AI won’t fix your supply chain. Humans will.
- May 11
- 1 min read
INC. — For companies trying to figure out where AI fits, the starting point should be intent instead of technology. What are you actually trying to improve? If the answer is just cost or speed, you’ll likely build something that looks good on paper but doesn’t hold up under pressure.
The better approach is to focus on outcomes that are harder to measure but easier to feel: trust, clarity, and responsiveness. That also means investing in people.
Understanding what AI can do and where it shouldn’t be relied on is just as important as adopting it in the first place.
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