Amazon’s new plan for games: James Bond and AI Snoop Dogg
- Jun 7
- 1 min read
THE VERGE — “That is exhibit A of going to Prime Video, seeing the Bond films, playing the video game, buying merchandise on [Amazon].com,” Gattis says. Amazon has the rights to “all future Bond titles” and that “I think you can expect [the next Bond game to be] an Amazon Game Studios-published game,” Gattis says.
The Snoop Dogg game came together in “under a year,” Gattis says. Amazon is also “big believers” in generative AI both for AI-powered games like the Snoop Dogg title but also how it can help with development more broadly. “To be clear, these are human-made games, but using AI as tools,” he says.
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