An investor scared him to quit school. Now he’s building a $1.5 billion AI startup.
- Apr 19
- 1 min read

WALL STREET JOURNAL — The startup’s agents—named Droids—can switch between different AI models, from OpenAI’s GPT and Anthropic’s Claude to cheaper ones like China’s DeepSeek model, depending on the complexity of the task and what the customer wants, said Matan Grinberg, co-founder and chief executive officer of Factory.
The product’s flexibility has become one of Factory’s selling points to enterprise customers, which currently include Morgan Stanley, Ernst & Young and Palo Alto Networks.
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