Everyone is blaming AI for the death of 'craft.' Take a good look in the mirror
- May 25
- 1 min read
FORTUNE — Everyone is blaming AI for the death of craft. The music is generic. The clothes fall apart. The furniture is disposable. And somewhere in Silicon Valley, the algorithms did it. Except they didn’t — not alone, anyway. Take a good look in the mirror.
We chose speed over quality. We rewarded the cheapest option. We clicked past the handmade listing to buy the one that arrived tomorrow. We optimized everything, including the soul out of our brands. AI didn’t kill craft. We let it die — and then handed AI the shovel.
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