Former Amazon execs raise $15M for agentic commerce startup that uses AI to generate custom storefronts
- lastmansurfing
- Jan 8
- 1 min read
Founded last year by former technology leaders at Amazon, Spangle can instantly generate a tailored storefront for individual customers based on how traffic flows in from social platforms, AI search tools, and even autonomous shopping agents.
For example, a shopper clicking an Instagram ad might see an experience that mirrors social browsing. Or, someone looking for dresses could be served a page with other relevant events-related products.
Spangle is betting that the existing e-commerce stack, built for customers coming directly to a brand’s website, is getting replaced with something more contextual — beyond the traditional product page.
Read the full story | GEEK WIRE
