Google is exploring ways to use its financial might to take on Nvidia
- Feb 26
- 1 min read
The company’s chips are gaining wider adoption for AI workloads, including with startups such as Anthropic, but Google is dealing with myriad challenges as it seeks to grow. The issues include bottlenecks at manufacturing partners and limited interest from cloud-computing rivals that are among the largest buyers of Nvidia processors, according to people familiar with the matter.
To expand its potential market, Google is increasing its financial support to a network of data-center partners that can provide computing power to a broader swath of customers, people familiar with its plans said.
The company is in talks to invest around $100 million in cloud-computing startup
Fluidstack, part of a deal that values it at around $7.5 billion, people familiar with the discussions said. Fluidstack is one of a growing number of so-called “neocloud” companies that offer computing services to AI companies and others.
CoreWeave, one of the biggest such neocloud operators, provides access to graphics processing units, or GPUs, mostly from Nvidia.
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