Google used to be a search engine. Now it wants to be everything
- 5 days ago
- 1 min read
FAST COMPANY — Google is now a five-layer company, says David Bader, director of the Institute for Data Science at the New Jersey Institute of Technology. One of the key layers is AI, which could account for $185 billion in capital expenditure this year, “larger than the GDP of most countries,” according to Bader. That level of spending signals how dramatically the company has changed direction. “No serious search-only company spends like this,” he says.
That focus on AI is increasingly visible to end users, with AI layered into more and more Google products. “They’re shoving Gemini into every nook and cranny, whether it’s GSuite, whether it’s email, whether it’s Maps, whatever,” says Alex Hanna, a former Google employee and director of research at the Distributed AI Research Institute.
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