How a new Amazon-backed Hollywood production startup deploys AI for speed and cost-cutting
- Apr 26
- 1 min read
CNBC — “We visually design and explore the world, then we take the footage that we filmed and start mapping that performance capture to these digital assets,” CEO Jon Erwin explained.
“You’re fusing a performance with a piece of [digital] wardrobe that you like. The cool thing is the actor’s performance, the camera, the lens choice– that’s all getting through.” Erwin says this approach merges a traditional filmmaking process into a digital world, rather than replacing cameras and actors with prompts.
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