How AI and personality evaluations helped fuel Brad Underwood’s evolution and send Illinois to the Final Four
- Apr 6
- 1 min read
CNN — It would be a bit of an overstatement to say that Profile, the assessment tool Illinois uses, is why the team is in the Final Four for the first time since 2005. But it’s not unfair, however, to say that the new tool played a big part in how Underwood brought the Illini back.
“These teams are like a Fortune 500 company,” Underwood said. “And like any good CEO, you need to know your people – what interests them, how they succeed. If you don’t know that, how can it work?”
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