I used to be a VC. Now I’ve found a better way to build a company
- 5 days ago
- 1 min read

INC. — Get-big-fast has endured and evolved in the modern era, and is now referred to as blitzscaling. But the vast majority of VC-backed companies fail, and the playbook is suited for a small few.
Evergreen companies are refining an alternative model—one that proves you can grow without taking outside capital and with little debt. These companies design their business models to generate cash early and grow from their own fuel without significant capital expenditures.
Many also focus on a single product for a long time. For instance, Andy Taylor, executive chairman of Enterprise Holdings, told me he credits the 69-year-old family business’s relentless focus on the rental car market for its longevity.
It may seem novel, but almost all the great American companies were built like this before the venture industry exploded.
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