I was one of the internet’s first influencers. AI just killed the whole category — and created something better
- May 26
- 1 min read
FORTUNE — Already, smaller AI models trained on a narrower body of knowledge — a clinician’s lifetime of writing and speaking, for instance — are outperforming frontier models on domain-specific tasks.
Smaller models also enable something anathema to the frontier model: a distinct voice and perspective. The public appears ready for this change — a recent Gartner study found that half of consumers now actively prefer companies that avoid generative AI in their marketing.
Take Dr. Becky Kennedy, the clinical psychologist who became the parenting whisperer to an entire millennial generation. Kennedy recently announced she had sold over 100,000 subscriptions to her Good Inside platform — which includes 24/7 access to an AI model trained exclusively on her knowledge — grossing $34 million last year.
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