Innovative AI creators are moving past AI’s one-trick pony era
- Jun 7
- 1 min read
FORBES — Wagner showed a variety of works where AI was used in the creation process, but it wasn’t a simple click-to-generate that separated the creator from the creative outputs. In one project involving a dog named Lord Queso, the production could not get the animal to run up to an actor on set.
The team used AI to create the missing action and blend it into the edit. “The live action at the center, AI around the edges,” he said, describing a practical ratio rather than an ideology. Every story decides what it needs.
That is where the creator economy is now maturing. AI is no longer a magic vending machine. It becomes glue, mortar, sketchpad, stunt coordinator, localization layer, pitch deck, asset factory, rough cut assistant and, at times, final-frame tool.
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