Instagram gives you more control over your Reels algorithm

lastmansurfing
Dec 11, 2025
1 min read

Instagram is launching a new AI-powered feature for fine-tuning which videos appear in your Reels tab.

The “Your Algorithm” update allows you to see which topics Instagram already thinks you’re interested in based on your previous activity, and then remove some, or add new topics, to better direct what kind of videos you actually want to see.

“As your interests evolve over time, we want to give you more meaningful ways to control what you see on Instagram, starting with Reels,” Instagram said in its announcement. “Using AI, you can now more easily view and personalize the topics that shape your Reels, making recommendations feel even more tailored to you.”