Intel admits consumers don’t care about ‘AI PCs’—yet
- lastmansurfing
- Jan 22
- 1 min read
Remember a couple of years ago when Intel declared that the “age of the AI PC” had arrived?
Back at CES 2024, the chip giant was saying that its Core Ultra processors would usher in a new era of personal computing, enabling all kinds of new on-device AI capabilities. As Michelle Johnston Holthaus, then the company’s CEO of products, said in a keynote presentation, AI is “fundamentally transforming, reshaping, and reimagining the PC experience.”
Two years later, there’s been a vibe shift.
While Intel is still talking about AI, it now believes its PC processors will play more of a supporting role for cloud-based AI tools. At the CES trade show earlier this month, the company put a bigger emphasis on meat-and-potatoes concerns such as performance and battery life.
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