Intuit's AI agents hit 85% repeat usage. The secret was keeping humans involved
- Apr 3
- 1 min read
VENTURE BEAT — When Intuit shipped AI agents to 3 million customers, 85% came back. The reason, according to the company's EVP and GM: combining AI with human expertise turned out to matter more than anyone expected — not less.
Marianna Tessel, the financial software company’s EVP and GM, calls this AI-HI combination a “massive ask” from its customers, noting that it provides another level of confidence and trust.
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