Like digital paper dolls: New Armoire feature uses AI to show an array of choices in outfit selection
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GEEK WIRE — Seattle-based online clothing rental company Armoire is leaning into the AI in fashion with a new feature called “Outfit Inspiration” that allows customers to create desired looks in an instant from dozens of available style and size choices.
Ambika Singh, CEO and founder of the 10-year-old startup, said she hadn’t seen anything from retail and fashion competitors that looks quite like it and enables such “builder” interactivity. The company was inspired by old paper dolls, where pants, shirts, jackets and other items can be moved around. In this case, clicking on images creates instant digital paper dolls.
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