‘Most likely, you won’t see it on a Leica M camera’: Leica hints that generative AI tools are at odds with its photography heritage, but says they ‘make perfect sense’ for phones
- 10 hours ago
- 1 min read
TechRadar — “The philosophy of Leica is always to create authentic images; real images that really replicate reality,” said Marius Eschweiler, VP of Business Unit Mobile at Leica.
“I think there is a little difference between customers who are choosing [to use] a smartphone for taking images [and traditional photographers], and I think we are offering smartphone users a good Leica experience with different Leica modes that are focused on authenticity.
“But there are also use cases [for generative AI], like this cute video postcard Erin [Pettigrew] presented. This is just a different use case. Whether you want to take a serious image or create something with generative AI — I think that’s a different use case. Most likely, you won't see it on a Leica M camera, but I think on a Xiaomi 17T series, it makes perfect sense.”
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