OpenAI thought it could own AI videos. The reality was too expensive
- 12 hours ago
- 1 min read
CNN — Six months and millions of dollars down the drain, OpenAI is pulling the plug on what it once called “the most powerful imagination engine ever built.”
There seems to have been two key missteps in the Sora saga:
OpenAI didn’t understand how consumers engage with video on the internet.
OpenAI underestimated just how crazy-expensive it would be to run such a power-intensive app.
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