The end of ads: Coinbase engineer says AI agents could kill the internet’s favorite business model
- May 8
- 1 min read
CoinDesk — “The internet was designed for humans to use,” Reppel said. “We now live in a world where both humans and computers operate and computers operate computers.”
Today’s web economy depends heavily on advertising revenue generated when humans visit websites and view ads, according to Reppel. But AI agents, he said, bypass that system entirely.
“Agents don’t see those ads. They just ignore those ads completely,” he said.
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