The Knot has a new CFO who is doubling down on AI
- lastmansurfing
- 17 hours ago
- 1 min read
The company’s recent restructuring reflects a tech-driven strategy that leverages AI to enhance the wedding planning experience. Early examples include Make It Yours, which analyzes couples’ saved inspiration to recommend vendors, and The Knot’s new ChatGPT app, which delivers personalized vendor suggestions through a conversational interface.
According to The Knot’s 2026 Trends to Watch Report, in a survey of 228 engaged couples, 36% reported actively using AI in planning, and three in 10 have used image-based AI tools for inspiration or planning.
While these initiatives predate his arrival, Pickrum sees his role as ensuring investments are aligned with priorities, rigorously evaluated, and disciplined in how they generate returns—especially as AI continues to reshape the category.
Read the full story | FORTUNE
