The reason Walmart’s ChatGPT experiment stumbled, and what it means for AI shopping
- 23 hours ago
- 1 min read
INC. — Despite setbacks, the retail giant isn’t giving up on AI-powered services.
Just over five months after Walmart and OpenAI partnered to create AI-first shopping experiences, the first results are in. They’re not especially encouraging.
Conversion rates for ChatGPT checkouts were reportedly three times lower than those on the company’s website, after customers found the experience “unsatisfying.”
(OpenAI, in announcing changes to its product discovery tool, acknowledged the need to improve “speed, relevance, and product coverage—so results are more up-to-date and more useful.”) Now Walmart is making some notable changes to try to improve those figures.
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