The rise of Apple’s new CEO: A hardware expert takes over in the AI era
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Ternus will follow two corporate legends. Steve Jobs developed the most lucrative product in history, the iPhone. Cook squeezed trillions of dollars of value from the smartphone thanks to the supply chain he built and the services and ancillary products he rolled out.
As Cook did when he succeeded Jobs, Ternus is taking over as a relative unknown to the outside world. If Jobs was a product visionary and Cook a supply chain guru, Ternus is a hardware savant who exists somewhere in the middle.
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