The ROI for AI isn’t one-size-fits-all, says data storage CTO
- Mar 30
- 1 min read
FORTUNE — At Everpure, a data storage and cloud services provider, tracking AI’s return on investment comes with some key caveats. “I tend to think that measuring ROI and the efficacy of AI technology really depends on the use case,” says Rob Lee, Everpure’s chief technology and growth officer. “We have some use cases where it’s very clear, and it’s very objectively measurable.”
Some of the more straightforward AI deployments are easier to monitor. An AI bot that can autonomously handle vendor invoices with internal purchase orders, ensuring the reports are accurate before payment is issued, is one such case.
Everpure’s “Bestie Bot,” an internal AI tool that helps employees self-service questions that would have been fielded by the human resources team, has strong ROI indicators, but is a bit harder to measure.
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