The smart home was supposed to be open, but it’s becoming a toll booth
- 5 days ago
- 1 min read
DIGITAL TRENDS — The real fight in the smart home is no longer over the gadget sitting on the shelf. It’s over the software layer deciding what gets seen first, what gets recommended, and which services are allowed to feel native. That is also where a lot of the ongoing monetization lives.
The hardware may be sold once, but access, visibility, and premium features can be monetized again and again.
European broadcasters made that point unusually plainly in March, urging regulators to treat smart TV platforms and virtual assistants from Google, Amazon, Apple, and Samsung as potential gatekeepers under the EU’s toughest tech rules.
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