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There’s a reason data centers don’t look like castles, the Shire, or a spa

  • 4 days ago
  • 1 min read


FAST COMPANY —  Could and should a data center resemble the Shire? An Alpine spa? A castle? These are just a few of the ideas circulating.


Venture capitalist Joshua Kushner sparked the conversation with a post saying, “make data centers aesthetically beautiful,” though he didn’t offer any specific visual suggestions.


One X user who created an AI rendering of a data center tucked into a hillside, just like the hobbit houses in J.R.R. Tolkien’s Middle-earth, posted: “Genuinely if datacenters looked like this, the nimby angst around them would drop by half.”


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