Tim Cook’s 50th Anniversary letter reveals Apple’s secret to innovation
- 3 hours ago
- 1 min read
INC. — “Every invention we bring into the world is just the beginning of a story,” Cook wrote. “The most meaningful chapters are written by all of you — the people who use our technology to work, learn, dream, and discover.”
The tech itself is secondary. Hardware and software are just tools. They are platforms people can use to do what they want. Think of a musician recording an album, an entrepreneur starting a business, a developer writing an app, or a kid learning to code.
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