Tim Cook's legacy: Turning Apple's tech chic gadgets into status symbols
- Apr 24
- 1 min read
CNET — Apple products were cool and big sellers when Cook took over as CEO. But he focused on the iPhone as a new center of the company, using it as a beachhead for its new unified device ecosystem.
Once the iPhone was in people's pockets, iOS's easy-to-use interface and synergy with MacOS (sharing iMessage from 2012 onward) and WatchOS (with the first Apple Watch in 2015) led them to stick with Apple's smartphone line. Then their friends did, too, and discovered that their text conversations fell into two camps: blue with other iPhone owners, or green with Android owners.
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