A former OpenAI researcher just issued a warning about ChatGPT ads—and the Facebook comparison is grim
- 15 hours ago
- 1 min read

Zoë Hitzig helped shape early AI safety policies at OpenAI. Now she says the push for advertising threatens to undermine them.
OpenAI rolled out advertisements on ChatGPT this week, and some observers are already drawing uneasy parallels to the early days of Facebook. In a New York Times opinion piece, Zoë Hitzig, a former OpenAI researcher, warned that the company’s new direction could create serious risks for users.
Hitzig spent two years at OpenAI helping shape its models, influencing how they were built and priced, and contributing to early safety policies before formal standards existed. She joined the company, she wrote, with a mission to “help the people building AI get ahead of the problems it would create.”
But the arrival of ads, she said, made her realize OpenAI had stopped asking the very questions she was brought on to address.
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