AI flooded the feed. Now, the smartest companies are moving offline
- Apr 5
- 1 min read
INC. — As feeds fill with AI-generated content, physical presence is becoming a competitive advantage.
Brands have tried to win the social media feed with more content across more formats. This playbook made sense when digital attention was abundant. It doesn’t anymore.
With artificial intelligence, the cost of producing digital content has collapsed, which means the volume of digital content has exploded. Feeds that were already crowded are now overwhelming. The brands still optimizing for impressions are running faster on a treadmill that’s actively slowing down.
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