AI-generated ads should be exempt from EU transparency rules, retail association says
- 1 day ago
- 1 min read
REUTERS — In a letter sent to Virkkunen on Thursday and seen by Reuters on Friday, the industry group's director general Christel Delberghe said AI-generated ads not meant to mislead users should not be included under the definition of "deep fake".
The regulation should not include AI-generated ads "not intended to mislead users, for example, generating an image of a living room to showcase a sofa, or enhancing product visuals for presentation purposes", the letter said.
Read the full story | REUTERS
