AI-generated influencers are here. Can you tell who’s real?
- Apr 28
- 1 min read
USA TODAY — So people are just getting this enormous number of at bats in the hopes of trying to find the thing that sticks. And what these synthetic influencers, these AI avatars do is they make it so easy to set up and prompt a bot and a large language model to create a person who's going to say all these different things all these different ways.
You don't have to pay an influencer to speak a hundred different ways about a product. You get to iterate on the order of your keyboard and see how that goes.
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