AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back
- 5 hours ago
- 1 min read
YAHOO TECH — The accessibility of generative AI tools has exacerbated the perennial issue of online spam and scams that’s persisted since the advent of the internet. And while creators of such content have access to this ever-evolving technology, tech giants are also honing their internal AI systems to fight the deluge.
“It's not that this is a new problem. It is an old problem, supercharged,” said Nate Elliott, a principal analyst at Emarketer. “The biggest difference is the speed and the scale that AI offers both the good actors and the bad actors.”
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