AI is changing the internet forever. Here’s how
- 2 hours ago
- 1 min read
CNN — “(AI has) really almost trained people how to search differently,” he said.
People generally use a mix of AI apps like ChatGPT and Google. More than 20% of ChatGPT referral traffic goes to Google, Semrush found after analyzing 1 billion lines of US clickstream data, or “trails” of user activity across the web.
Google is typically used for direct questions or transactions, while ChatGPT is used for summarizing information, making comparisons and drafting materials, Semrush said in an email to CNN.
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