AI labs don't seem to care that consumers hate them
- Apr 25
- 1 min read
AXIOS — "Tech people have never been great communicators," Paul Argenti, corporate reputation expert and Dartmouth College professor, tells Axios.
"The first company that actually understands the power of corporate communication and shaping messaging for their product is going to win," he added, recalling Google's early ads showing a father messaging his daughter.
He says Google and Microsoft have a leg up over frontier labs because they have "more savvy" communications strategies.
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