AI Registry to protect athlete likenesses and digital IP launched by new sports-tech firm Callandor Group
- Mar 17
- 1 min read
As AI continues to reshape the entertainment and sports industries, a newly launched sports-tech firm is making the case that athletes have become contributors to the AI economy — and that no standardized system exists to compensate them for it.
Callandor Group has unveiled what it describes as the first dedicated registry for sports intellectual property in the AI era: a platform designed to give athletes and sports organizations the tools to manage, protect and profit from their digital identities, which the company says are increasingly being absorbed into AI systems without compensation or consent.
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