AI search has a trust problem. Transparency is the fix
- Apr 22
- 1 min read
FAST COMPANY — Nearly two out of three American adults have used an AI-powered search tool in the past six months. But here’s the stat that should keep every product builder up at night: only 15% say they trust the results “a lot.”
That gap between adoption and trust is the defining challenge for the next era of AI search. Consumers are showing up, but they are questioning the results. As product builders, we have to ask ourselves an uncomfortable question: Are we building experiences that earn and deserve consumer trust?
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