AI search may kill the click. But users still need to trust the answers
- Jun 1
- 1 min read
FAST COMPANY — Google announced many new AI products at I/O, but one of the most notable ones to the media industry was a set of new ad formats. Conversational Discovery ads are built on the fly to fit naturally into the answer to the person’s query, appearing as a “sponsored” section.
Highlighted Ads and AI-powered Shopping Ads are similar, inserting ads into more general product category-specific queries. And then there are Business Agents for Leads—tailored versions of Gemini that appear within the ad.
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