AI traffic converts better than non-AI visits for US retailers: Report
- 3 hours ago
- 1 min read
SEARCH ENGINE LAND — Traffic from AI sources increased 393% year-over-year in Q1 and 269% in March. But the real surprise? AI traffic is converting better than last year.
AI-driven visits converted 42% better than non-AI traffic in March. A year ago, AI traffic was 38% less likely to result in a purchase.
Traffic from AI sources increased engagement by 12%, time on site by 48%, and pages per visit by 13%.
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