Apple punted on AI this year. Next year will be critical

One of the biggest launches in Apple's history is supposed to come next year, and it's got nothing to do with hardware. 

The company has promised investors that it will be launching the next generation of Siri, its artificial intelligence voice assistant. There's a lot riding on the launch of a "more personal Siri" for Apple, which has so far been absent from the tech industry's AI race that kicked off when OpenAI launched ChatGPT in late 2022. 

Apple doesn't usually tell the public its product road map, but in Siri's case, the iPhone maker made an exception. The company was supposed to launch the new AI assistant in 2025. But in March, Apple delayed the upgrade, even after running ads for the feature, to sometime in "the coming year."

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