Business leaders discuss maintaining humanity during the transformational age of AI
- Apr 25
- 1 min read
TIME — Matt Baer described how Stitch Fix is using AI to improve the overall client journey. As a company, its goal is towards ultrapersonalized experiences where “no two people will have the same interaction with Stitch Fix,” Baer said.
“But at the same time, we work very hard to protect the human connection between the stylist and client, and we believe that human connection is actually at the core what is our competitive differentiator in retail … Our stylists are often the first person that finds out if a client is engaged, or if the client is expecting, or they've had a promotion and they need to refresh their wardrobe. Stylists get invited to their client’s wedding, and AI is not getting a wedding invitation.”
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