Depop might be the last resale app not drowning in AI‑generated junk images. Is that why Gen-Z loves it?
- 5 hours ago
- 1 min read

The retail platform eBay is set to acquire fashion resale app Depop from Etsy in a $1.2 billion transaction. Ostensibly, the deal will help eBay to cultivate a new audience of Gen-Z and Gen-Alpha shoppers. But I think there’s a deeper reason that eBay might want to lock Depop down: it’s simply the best looking resale interface out there right now.
The deal was announced on February 18 in a press release from Etsy. It’s expected to close some time in the second quarter of 2026, and, per an email sent to Depop’s customers, after the merger Depop will remain a stand-alone brand within eBay and retain its name, brand, and platform.
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