French startup IPFC unveils AI rights model to protect and pay creators
- 13 hours ago
- 1 min read

VARIETY — Their model draws inspiration from rights management orgs such as SACEM, the French society of authors, composers and publishers which collects royalties and distributes them to creators.
IPFC, whose high-profile backers include Brut co-founder Guillaume Lacroix, will have a similar model as SACEM. But as individual works are increasingly difficult to trace once absorbed and recombined by AI models, the startup will "manage identities instead of managing works," says Lipszyc.
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