Gartner says PR budgets will double by 2027. AI search is why
- May 22
- 1 min read
INC. — According to Similarweb, ChatGPT traffic more than doubled year-over-year in 2024 and weekly active users tripled between late 2024 and early 2026. Google traffic declined in the same period.
When deciding which brand to buy, an increasing number of consumers are turning to AI platforms. Clicking through pages of results and opening countless tabs has started to feel archaic. Instead, people are immediately getting a short list—and trusting it. Similarweb’s ecommerce data puts the conversion rate for ChatGPT-referred visits at 11.4 percent, versus 5.3 percent for organic search.
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