Google rolls out new AI safety features in Ads Advisor
- Apr 24
- 1 min read
SEARCH ENGINE LAND — Google is adding three new “agentic” safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance.
As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Google’s pitch: let AI handle the heavy lifting so marketers can focus on performance.
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