Hollywood reframes AI as infrastructure, not replacement
- 2 hours ago
- 1 min read
AXIOS — Like most industries, those in entertainment have moved from resistance to experimentation, and now selective adoption.
Streamers like Netflix, Peacock and Prime Video are already actively building AI into production and the viewer experience.
Netflix recently announced a deal to acquire Ben Affleck's startup that uses AI to support the post-production process, while Peacock rolled out a new AI-avatar of TV personality Andy Cohen to help viewers discover content within its app.
Plus, high-profile creatives and directors are starting to lighten their negative rhetoric around AI.
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