How college photo-sharing app Swsh became an AI-powered fan data business backed by Scooter Braun
- 7 hours ago
- 1 min read
FORTUNE — Swsh launched in 2022 as a shared photo album for college campuses—sororities, frat parties, anyone who wanted to find photos of themselves from the night before. But users kept dragging the app somewhere Swsh hadn’t planned for: “Over the weekends they’d create albums and bring them to sports events and artist events,” Debow told me.
“We realized it wasn’t just the fan who really enjoyed this—it was also the brand, the business, the artist. They want to connect with their fans.”
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