How the Internet broke everyone’s bullshit detectors
- 5 hours ago
- 1 min read
WIRED — A zero digital footprint used to signal authenticity. Now, it can signal the opposite. The absence of a trail no longer means something is original—it may mean it was never captured by a lens at all. The signal has inverted. Truth lags; engagement leads.
Automated traffic now commands an estimated 51 percent of internet activity, scaling eight times faster than human traffic according to the 2026 State of AI Traffic & Cyberthreat Benchmark Report.
These systems don’t just distribute content, they prioritize low-quality virality, ensuring the synthetic record travels while verification is still catching up.
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