How the secret algorithms behind social media actually work
- 3 hours ago
- 1 min read
TIME — It turns out Facebook engineers have assigned a point value to each type of engagement users can perform on a post (liking, commenting, resharing, etc.). For each post you could be shown, these point values are multiplied by the probability that the algorithm thinks you’ll perform that form of engagement.
These multiplied pairs of numbers are added up, and the total is the post’s personalized score for you. There’s a bit more to it than this, but in broad strokes your feed is created by sorting posts according to these scores, from highest to lowest.
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