I saw the tech shop of the future - and maybe retail isn't dead

lastmansurfing
Dec 29, 2025
1 min read

One New York store is aiming to change that.

Tm:rw is a tech store that opened earlier this year. Unlike its competitors, it isn't trying to sell hundreds of TVs or every small, cheap, disposable gadget under the sun. Instead, it's curating a voice-y selection of tasteful tech housed in a store designed to keep customers within its confines for as long as possible.

Situated in New York City's Times Square, tm:rw is part tech store and part immersive, experiential exhibit. The store is equally as motivated to provide customers with the opportunity to interact with what's next as it is to sell it.