In the AI era, Apple's strengths may become its constraints
- Apr 24
- 1 min read
REUTERS — "By choosing a hardware leader in John Ternus, Apple may be signaling that it still believes the future of AI will run through tightly integrated devices, not just software," said Timothy Hubbard, assistant professor of management at the University of Notre Dame's Mendoza College of Business.
"That could be smart, but it also raises a deeper risk: the very strengths that made Apple dominant — their discipline, polish, and control — could become constraints if the next era rewards openness and faster iteration. That rapid innovation is where Apple started, and maybe that’s where the company needs to return."
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